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John Capano |
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VP Vice Chair - Marketing,
ACG Orange County
RiechesBaird
email:jjc@RIECHESBAIRD.com
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Company/Firm Profile:
RiechesBaird builds the market value of B2B brands by combining expertise in business strategy, brand development and integrated marketing. We help our clients drive growth and increase market valuation through a combination of strategy and execution in the following areas:
- Business Strategy / Strategic Planning
- Brand Strategy & Development
- Integrated Marketing (full service agency)
Our ideal clients are businesses that sell to other businesses (B2B) in the following industries:
- Technology (hardware & software)
- Energy (traditional, renewable, clean tech, utilities)
- Industrial Products Manufacturing
- Building Products Manufacturing
- Professional Services (law, accounting, Insurance, healthcare, private equity, etc.)
- Medical Devices
The following situations might cause a company to need our services:
- Companies that are stalled and want to drive growth
- Companies that are growing rapidly and need to manage the growth for optimum profitability
- Post-merger/acquisition companies that are combining brands/product lines/etc.
- Companies that need to refresh a dated brand or develop/launch a new brand
- Companies that are considering an exit strategy
Professional Background:
With more than 15 years experience in marketing and business strategy, John brings a 360-degree approach to our brand strategy team. With deep experience on both the client and client services side of the marketing equation, John has gained an astute view of the business landscape. With an eye on the past and a view to the future, John is our lead strategist in the areas of non-traditional marketing and business development. Having worked with high profile global clients such as Intel, Samsung, Sharp Electronics, Coty, General Motors and Volvo, John provides a thorough understanding of integrated marketing and its impact on brand perception and strategy.
Prior to joining RiechesBaird, John was head of the television packaging and new media departments at Innovative Artists Agency and a television packaging agent at the William Morris Agency. While an agent, John advised such clients as Pepsi-Cola, Reebok, Anheuser-Busch, and Rio Hotels & Casino on strategic marketing and business development initiatives. Prior to joining William Morris, John served as vice president for Mabon Securities Corporation, an investment bank in New York, where he was responsible for marketing and technology initiatives in North America and Europe. John holds a Bachelor’s degree in Political Science and Economics from Drew University in Madison, New Jersey and a Master’s degree in Mathematics from Columbia University in New York, New York. John is a member of the Board of Directors of ACG OC and currently serves as the Co-Chair of the Marketing Committee.
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